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South and Hollywood Films – The Kavach Kundalas of Indian Film Economy

by Rajesh Ravi - July 12, 2022

Box office revenues are slowly getting back to normalcy in India largely due to South Indian and Hollywood films doing well at the theatres. Screen owners are elated to see cine-goers finally returning to the big screen after the pandemic despite strong competition from OTT players. However, star power alone is failing to pull audiences…

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