Content Manager

About Hurun India

Hurun India is the country's independent research house tracking wealth creation, philanthropy, sustainability, and business leadership. We track 3,000+ wealth holders annually across 110+ cities and publish flagship IPs including the Hurun India Rich List, Manufacturing 400, Successors 50, Art List, Future Unicorn Index, and Insurable Wealth Report. Our editorial integrity is non-negotiable: nobody pays to be ranked or removed.

The Role

We have the research. We have designers. We have shooting equipment and editors. What we are missing is the person who runs the content engine end-to-end — plans what gets made, briefs the team, locks the calendar, ships the work, and owns distribution across every channel we publish on.

The Head of Content owns the full loop: plan, production, and publishing. You decide what videos, short-form cuts, reports, infographics, and posts we produce each month, tied to our research releases and events calendar. You brief designers and the video team, manage shoots, track every asset to delivery, and then own how, when, and where it goes out.

This is an execution seat. Your output is measured in what ships, when it ships, how good it looks, and how it performs.

What You Will Own

The content plan. A rolling 90-day calendar across long-form video, short-form reels, reports, infographics, LinkedIn posts, YouTube, and Research Note episodes. Tied to our report cadence and events calendar. Reviewed weekly with the Founder.

Content formats and franchises. Define the recurring formats — founder interviews, wealth-holder profiles, data explainers, list launches, fireside cutdowns, panel highlights — and make sure each one has a clear template, length, and cadence.

The production pipeline. Briefs for the design team, shoot plans for the video team, scripts commissioned or written, edits reviewed, approvals tracked. Every asset has an owner, a deadline, and a publish date.

Shoot planning and on-set production. Guest logistics, locations, crew, scripts, and shot lists for fireside chats, founder interviews, and event coverage. You run the shoot day.

Post-production workflow. Tracking edits, review cycles, and sign-off. Short-form cuts ship within 48 hours of a shoot, long-form within two weeks.

Publishing and distribution. You own the channels — Hurun India LinkedIn, the Founder's LinkedIn, YouTube, Research Note, the magazine, the newsletter. You write or approve captions, lock publish times, run the posting schedule, and manage cross-posting and amplification.

Channel growth and performance. You track what works — views, saves, shares, inbound enquiries, press pick-up — and feed those signals back into the plan. You set growth targets for each channel and own the number.

Community and response. Monitoring comments, DMs, and press outreach on published content. Escalating the right ones, ignoring the noise, and making sure Hurun's voice in the comments matches Hurun's voice in the work.

Quality and consistency. Every asset meets Hurun India's standard — visually, editorially, and in pace. You are the final filter before anything goes out.

AI Fluency

Hurun India runs lean. We expect this seat to use AI daily to move faster and ship more.

You should already be using AI to draft scripts, captions, and post copy in brand voice, brief designers and editors with reference frames, cut and repurpose long-form video into short-form, generate first-pass thumbnails and layouts, summarise research into narrative beats, and run calendars and workflows.

We are not looking for a prompt engineer. We are looking for someone who has built AI into how they work and will raise the bar for the team on what is possible with a small crew and the right tools.

Candidates who cannot show this will not be considered.

What You Bring

6–10 years of experience running content end-to-end — at a media house, content studio, brand newsroom, long-form YouTube operation, or in-house content team at a serious brand. You have owned both what gets made and where it lands.

A track record of running a content calendar that shipped and grew the channels it went out on. Numbers help.

Strong project management instincts. You live in calendars, trackers, and shot lists. Nothing slips on your watch.

Comfort briefing designers, video editors, and shoot crews. You know what a good brief looks like and what a bad one costs.

On-set production experience. You have run shoots, not just planned them from a desk.

Fluency with LinkedIn and YouTube as platforms — what works, what flops, what each one rewards. 

Not a posting robot; a platform thinker.

Editorial judgement. You can tell the video team "this needs to be 30 seconds tighter" and be right. You can write a caption that sounds like Hurun and not like a brand page.

Comfort with our register — practitioner-grade, data-led, no fluff. You protect the brand from anything marketing-flavoured slipping through.